There is little doubt that most authors would rather write than spend time promoting their work. The reality, however, especially for indies, is that marketing in its many forms is at least as important as writing the book – even though some would say writing a good book is the most important marketing tool. Could be. But what a ‘good book’ is to one reader may be trash to another.
Historical fiction is considered by many to be sophisticated work written for educational elites and intellectuals but the genre doesn’t have the sales capacity of mystery and crime writing or even erotica. A ‘good book’ to many a high school student may be a trashy romance novel that is badly written but has sold thousands of copies simply by word of mouth.
The conventional wisdom is that an author may have a well-written book but few will read it without the author’s or a hired marketer’s outreach to a targeted reader audience. Such a book will just sink into oblivion in a sea of millions of other books that didn’t find the right connections unless the author in particular relentlessly pursues her marketing plan.
The dilemma of many if not most of today’s indie authors: With little financial resources and books sales not even paying for the electricity to run a laptop, how much can a writer commit to a marketing effort that might only result in a black hole time suck?
I’ve read many articles on book marketing. There are diverse opinions on which methods, strategies and plans are the best. I think that it is good for authors to expose themselves to various approaches and to read a lot of what book marketing experts as well as other authors have to say about their experiences. One thing is clear: promoting one’s work is essential. It’s been said that writing a book without taking the time to care for that book via marketing it before, during and after publication is like abandoning a baby after giving birth. Many parents these days foster their children’s growth including paying for their college years way past 18 years of age.
A book requires that the author not give up – it’s a long-term commitment. The writing is merely the beginning.
Jacqui Murray, the author/editor of over a hundred books on integrating tech into education, an adjunct professor of technology in education, and an Amazon Vine Voice book reviewer, recently reviewed James Scott Bell’s book, Marketing for Writers Who Hate Marketing: The No-Stress Way to Sell Books Without Losing Your Mind.
Murray distills 25 of Bell’s suggestions to authors “on how the noble and worthy theory of marketing meets the reality of your life” starting with:
- The Single Most Important Marketing Tool is writing a great book. This is where the majority of your time should be spent.”Read More at: Book Review: Marketing for Writers Who Hate Marketing Posted on March 14, 2018 by JACQUI MURRAY