Tim Grahl, of Booklaunch, has some smart advice on when and how to market that next book and it’s all quite simple.
Tim’s advice in a nutshell: Don’t wait until a few weeks before your book launch to start thinking about and building an author platform. Don’t make your author site ‘book-centric’ but instead build a platform that is author-centric – one that would be based on long-term relationships with readers, not on a one-shot book launch. Begin right away with the all-important email list, invite people to join it, and offer them value – not your book primarily – but things you are learning along the author journey.
Check out this excellent author resource, you can download a free workbook, and perhaps consider purchasing Tim’s book YOUR FIRST 1000 COPIES, THE STEP-BY-STEP GUIDE TO MARKETING YOUR BOOK. “If I could give an aspiring writer one piece of advice, it would be to read this book.” – Hugh Howey, New York Times best selling author of Wool.
Here is the link to Tim’s article “WHEN SHOULD YOU START MARKETING YOUR BOOK?” https://booklaunch.com/when-should-you-start-marketing-your-book/
Be sure to check out Tim’s “About” page to learn about his credentials developed over the years including:
- Worked directly with over 100 authors, from top bestsellers to first time writers.
- Launched multiple New York Times, Wall Street Journal and Washington Post bestsellers.
- Built the platform and campaign that debuted books at #1, #2 and other top spots on the New York Times Bestseller list.
- Had five clients — Hugh Howey, Chip and Dan Heath, Michael Moss, Charles Duhigg and Daniel Pink — on the New York Times Bestseller list at the same time.
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