“What if, instead of launching a book and hoping it sells, you had an actual concrete plan — a proven way to sell your book?” Grahl asks.
Regarding the publishing of my own books, I’ve always tried to reconsider if implementing a solid, detailed plan would not have helped those critical first sales and reviews. But I guess I’m one of those authors who simply hopes that the magic will happen despite having no methodical plan.
Anyway, Tim has some great advice about planning and implementing the launch. Personally, I believe that many authors, when at the point where they have done almost all of the pre-publication work, are enervated in terms of having more energy to make that final push and thus succumb to false hope and a kind of laziness. This condition runs contrary to what the marketing experts say: that it is the moment when writers need to make their greatest effort.